Chanel's Première Sound: Where Elegance Meets Innovation
Since its introduction in 1987, Chanel's Première watch has captivated fashion enthusiasts with its unique design, merging the elegance of a handbag strap with the functionality of a timepiece. The watch’s octagonal case, inspired by the iconic No. 5 perfume bottle, has established it as a timeless staple in Chanel's storied collection.
In 2024, Chanel takes a bold step forward with the unveiling of the Première Sound, a groundbreaking accessory that reimagines luxury through the lens of technology. At first glance, it resembles a sophisticated sautoir necklace crafted from sumptuous leather and adorned with a gleaming gold chain. Yet, this exquisite piece cleverly conceals a watch and a pair of connected headphones, allowing the wearer to stay stylishly attuned to their surroundings. Designed by Arnaud Chastaingt, the creative mind behind Chanel’s Watchmaking Creation Studio, the Première Sound also functions as a chic bracelet, making it a versatile addition to any wardrobe.
The resurgence of wired headphones has found its champions in Gen Z celebrities like Lily-Rose Depp—featured in the latest Première Sound campaign—and Kaia Gerber. Their embrace of retro aesthetics has fuelled a renewed enthusiasm for stylish audio accessories, further amplified by the Instagram phenomenon @wireditgirls, which celebrates this nostalgic trend.
These limited-edition pieces are not just about looks; they seamlessly blend tradition with cutting-edge technology. Equipped with a microphone and remote control, the headphones enable users to manage volume, control media playback, and take phone calls—all while showcasing the unmistakable double-C logo. Chanel's Première Sound exemplifies how luxury can evolve, proving that elegance and innovation can co-exist beautifully in today's fast-paced world.