Bags and Style Charms

Who needs an ‘It’ bag when you have a personalised bag? On TikTok and the streets, people are decking out their lived-in luxury bags with keychains, charms, ribbons, bows, and stickers. Accessories are now accessorized.

At Copenhagen Fashion Week in August, we were bowled over by the sheer number of soft toys adorning handbags and purses. The ultimate way to accessorise your accessories this season is clearly with a Hello Kitty, Minnie Mouse or Donald Duck.

What’s behind this surge in popularity of soft toys? Well, as with many trends at the moment, all roads point to Miu Miu, which featured bag charms in its spring/summer 2024 collection.

Gigi Hadid arrived Deadpool premiere her petite Miu Miu purse customised to the max.

Do you remember your mum telling you to decorate your suitcases to make them easy to spot on the luggage carousel? Especially as most  people have a black or grey suitcase ?

Well, she was right! The time for the customised ‘It’ bag is here!

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