Chopard’s Ice Cool collaboration: Bella Hadid shines in new campaign

Chopard unveils a striking new campaign featuring supermodel Bella Hadid, spotlighting the radiant Ice Cube jewellery collection. Captured by British director Charlotte Wales, this campaign beautifully intertwines Bella’s elegance with the luminous allure of the jewels, creating an enchanting visual experience where light enhances the pieces' geometric perfection.

Set against a vibrant night skyline, Bella embodies the essence of Chopard’s "Sculpted by Light" theme, celebrating the purity and simplicity of the jewellery while showcasing her captivating charm.

The Ice Cube collection features bold, minimalist designs centred around the cube, symbolising geometric perfection with its reflective facets. Introduced by Chopard's co-president Caroline Scheufele in 1999, this motif emphasises form over extravagance. The new visuals elevate minimalism, stripping away excess to reveal the essence of each piece, crafted with meticulous attention to detail.