In the Spotlight: The Rise of Simi and Haze “The Palestinian Twins”
In the world of fashion and beauty, the rise of twin sisters Sama and Haya Khadra or best known today as Simi and Haze has been nothing short of meteoric. Their journey from humble beginnings to becoming global icons is evident in their talent, hard work, and an unyielding commitment to authenticity.
Background: Roots and Early Influences
Simi and Haze were born in Riyadh, Saudi Arabia then raised in London before heading to Dubai for high school and going to university at the University of Southern California. Growing up, the sisters were inseparable, sharing a passion for art, music, and fashion. From a young age, they were influenced by their diverse surroundings, drawing inspiration from the eclectic styles of their peers and the rich cultural tapestry of their community.
Their parents, recognising their creative spark, encouraged them to pursue their interests. Simi and Haze took art classes, participated in school plays, and experimented with fashion, often creating outfits from thrift store finds and hand-me-downs. This creative environment laid the groundwork for their unique aesthetic, characterised by bold colours, innovative layering, and a mix of streetwear and high fashion. Back in 2012 Karl Lagerfeld and Carine Roitfeld included them in Chanel’s ‘The Little Black Jacket’ book.
Discovery: The Breakthrough Moment
The twins’ path to fame took a pivotal turn in their teenage years. They began posting photos of their outfits and makeup looks on social media platforms, initially sharing their creative expressions with friends. Their unique sense of style quickly garnered attention, and their follower count began to skyrocket. It wasn’t long before they caught the eye of fashion scouts and brands looking for fresh faces to represent their collections.
In 2018, a major fashion brand featured Simi and Haze in a social media campaign that showcased their versatility and striking beauty. The twins’ playful yet chic aesthetic resonated with audiences, leading to a surge in popularity. This opportunity opened doors to collaborations with renowned designers and beauty brands, marking the official launch of their careers.
Career Launch: Building an Empire
With their newfound fame, Simi and Haze capitalised on their social media presence to build a brand that was authentic to their roots. They launched a successful YouTube channel where they shared styling tips, beauty tutorials, and personal vlogs, connecting with their audience on a deeper level. Their down-to-earth personalities and relatability endeared them to millions, transforming their followers into a loyal fan base.
The twins also made waves in the fashion industry by walking the runway for prestigious fashion houses during major fashion weeks. Their appearances were marked by their ability to effortlessly blend high fashion with streetwear elements, showcasing their versatility and creativity. Simi and Haze quickly became sought-after influencers, collaborating with brands like Balenciaga, Fendi, and MAC Cosmetics.
Style and Beauty Evolution: A Journey of Self-Expression
As their careers progressed, Simi and Haze’s style evolved, reflecting their growth as individuals and as a duo. Initially, their looks were heavily influenced by the trends of their youth - vibrant colours, oversized silhouettes, and playful accessories. However, as they gained more exposure to the fashion world, they began to refine their aesthetic, incorporating more sophisticated elements while still maintaining their signature flair.
Simi, known for her bold and edgy style, often experiments with streetwear pieces, oversized jackets, and striking accessories. Haze, on the other hand, leans toward a more feminine and polished look, often embracing soft pastels, tailored silhouettes, and elegant footwear. Together, they represent a harmonious balance of style, showcasing their individuality while celebrating their twin bond.
Their beauty evolution is equally impressive. The sisters have become ambassadors for self-love and body positivity, advocating for diverse representations in the beauty industry. They regularly share their skincare routines, makeup tips, and personal stories of self-acceptance, inspiring their followers to embrace their unique beauty. They also launched their new beauty brand back in 2021, SimiHaze Beauty. With it’s unique design, the brand has a selection of cruelty free products.
Trailblazers in Fashion and Beauty
Simi and Haze are more than just fashion influencers; they are trailblazers who have carved out a space for themselves in an industry that often seeks to categorise. Through their journey from a small neighborhood in Los Angeles to global recognition, they have not only transformed their own lives but have also inspired a generation to embrace their individuality.
As they continue to evolve, we can expect Simi and Haze to remain at the forefront of fashion and beauty, using their platform to advocate for change and promote authenticity. Their story is a powerful reminder that with creativity, determination, and a bit of sisterly love, anything is possible.