Gwyneth Paltrow and goop at The Colony Palm Beach

To celebrate 15 years of goop, the popular lifestyle brand founded by Gwyneth Paltrow, a special collaboration took place with The Colony, the renowned hotel located in Palm Beach. The result of this collaboration is a stunning two-bedroom villa that exudes elegance, tranquility, and the distinct goop aesthetic.

Working alongside New York design firm Ronen Lev, Gwyneth Paltrow, who has a personal connection to Palm Beach, having spent time there with her family, aimed to create a space that perfectly embodies the essence of goop. The goal was to design a beautiful and unique environment where the goop community could come and experience the brand's signature style and ambiance.

The Colony Hotel, ideally situated just two blocks away from the ocean, in close proximity to the town centre. It offers a prime location for guests to enjoy the Palm Beach experience. Additionally, the hotel is not far from Mar-a-Lago, the renowned private club owned by former President Donald Trump.

Every detail within the villa reflects the goop aesthetic. From the carefully selected furniture pieces to the curated artwork and decor, each element has been thoughtfully chosen to create a cohesive and visually pleasing space. The colour palette is soothing, promoting a sense of calm and serenity.

The collaboration between goop and The Colony not only showcases the brand's commitment to providing unique and luxurious experiences to its community but also pays homage to the rich history and allure of Palm Beach. The combination of goop's modern sensibility and The Colony's timeless charm creates a harmonious blend that is sure to captivate guests.

Whether it's a weekend getaway or an extended stay, The Colony offers a sanctuary where guests can indulge in the ultimate Palm Beach lifestyle .

Are you watching the new Apple TV miniseries on Palm Beach? We starting getting addicted to “Park Royal” and looking forward to our Florida vacation!